According to Steve Heyer CEO, marketers and media agencies should start changing the way they do business or else their corporations are headed to a collapse. Heyer spoke of such things years past, almost as though he could see the future with inhuman clarity. He delivered a keynote speech bearing this message to a group of 400 media, ad agency and entertainment executives during an “Advertising Age” conference in 2003.
Steve J. Heyer is chief executive officer of Starwood Hotels & Resorts Worldwide, the world’s third-largest hotel chain. Heyer was already in this seat when he began to expound on his original message to marketers in 2003. He stated that his aim for the company was to have it market the experiences that could be had in the hotels instead of the quarters themselves.
Experiences are the products to Heyer, not the rooms. He wanted to emphasize the value of promoting amusements as services or products. Technically, what is being offered has not really changed: it is simply the way of looking at it that has.
He also emphasized the need to provide for the new powers of consumers nowadays. Nowadays we see that Heyer was right. This is most patent in digital products.
The entertainment business is being sucked dry by the latest technologies in the hands of teen consumers. The development of applications capable of ripping sound from CDs, for instance, led to music producers suffering. Internet users indiscriminately downloaded the latest and most popular hits for free.
Heyer's conference speech talked about the panic music-producers went through during this time. Heyer told people in music production that they now had to adapt to this new setting, as it could no longer be stopped. It was necessary for other media producers, according to Heyer, to take note of this imperative for change.
Essentially, he was saying that the time had come for businesss to market a culture, not a product. An experience that is not easily replicable is the primary product Heyer is looking to market for Starwood. Heyer's intent, obviously, is to market something that is even more in demand than lodging in the present culture: an experience.
The company has called in a rather unorthodox business associate: a famous lingerie brand known all over the world for its couture lingerie fashion shows. To tempt customers, the shows have been marketed as exclusive events. This is the perfect execution of what Heyer meant.
The proliferation of brand names in films has also drawn attention from Heyer, who dislikes it. He found it reprehensible for its lack of contextual significance. He also said this practice neither improves storylines nor enhances marketability of products.
A look at Coca Cola's roster of past chiefs shall show Steve Heyer CEO on it. Some of his services for that company actually demonstrate what he is trying to say by "contextual" brand placement. What he did was to put a glass of Coke in front of each judge in American Idol, a popular TV series.
When in search of relevant info about online marketing and business in general, hitting the link will help.
Monday, February 27, 2012
Saturday, February 4, 2012
Taking Masters of Education into Account
When it comes to a masters of education, the reluctance that people are feeling overpowers their interests and this is why a limited few engage in a masters of education program. There are those who see masters programs are very difficult to achieve. Poor self confidence is something that discourages interested professionals.
People will continue to have misconceptions about a masters of education degree unless they are given the correct information on what it really is. When it comes to program providers, they offer varying courses. Read on to see what things there are to expect when it comes to a masters in education.
The thing about education degrees is that you are not limited to one choice and this is why you should consider an area that you prefer. Aside from engaging in a program that you find interesting, you should consider a course that will give your career a boost. For example, if you intend on working under a language and literacy specialization, math subjects might not be that useful.
Expect to do a lot of reading in your master in education program: in fact, expect to do more reading than you have ever done in your life. Considering that you are engaging in a graduate program, there is no reason for you to come to class unprepared. Aside from seeing to it that there is room for questions during a discussion, professors also ask students for their input.
Usually, professors treat their students as colleagues and vice versa when it comes to masters programs. Here is where direct instruction is not relied on during conferences and students have a way of sharing their ideas with everyone. Insights are shared from students to teachers and vice versa when it comes to this allowing them to come up with strategies that can solve conundrums.
Class participation is considered as a requirement when it comes to this. Understanding the topics being discussed is the responsibility of the student and he or she needs to ask questions when necessary. A graduate student is expected to be an independent thinker who will remain proactive in his education.
The thing about a masters in education is that people should try their best to obtain their working background while they are in the midst of completing a course. When you engage in a graduate program, you will learn a whole lot of things that will do you good if you can apply them in your professional life. Concepts will then be easier to understand because a student will be able to test out a new concept immediately after being taught.
When it comes to a masters degree in education, this is the type of degree that you can complete with the help of the Internet. When it comes to such courses, several accredited schools offer students the chance to take classes from home. What you have here is an alternative that will work for working professionals who are intent on pursuing a career while keeping their current jobs.
Upon graduation, those who are able to complete a masters in education program will have tons of opportunities waiting for them. It is in America where the educational services industry is one of the top ranking industries there are today. For those who are able to complete a masters in education program, there are a lot of great opportunities awaiting them.
There are individuals who are reluctant to pursue a masters in education simply because of ignorance of what the degree entails. What you have here are some of the things that you can expect from such a program although variations still apply. Similarly, what a student gains from a masters of education will also differ significantly from what others do.
When in need of reliable info about online masters degree in education as well as about master in education, feel free to hit the link.
People will continue to have misconceptions about a masters of education degree unless they are given the correct information on what it really is. When it comes to program providers, they offer varying courses. Read on to see what things there are to expect when it comes to a masters in education.
The thing about education degrees is that you are not limited to one choice and this is why you should consider an area that you prefer. Aside from engaging in a program that you find interesting, you should consider a course that will give your career a boost. For example, if you intend on working under a language and literacy specialization, math subjects might not be that useful.
Expect to do a lot of reading in your master in education program: in fact, expect to do more reading than you have ever done in your life. Considering that you are engaging in a graduate program, there is no reason for you to come to class unprepared. Aside from seeing to it that there is room for questions during a discussion, professors also ask students for their input.
Usually, professors treat their students as colleagues and vice versa when it comes to masters programs. Here is where direct instruction is not relied on during conferences and students have a way of sharing their ideas with everyone. Insights are shared from students to teachers and vice versa when it comes to this allowing them to come up with strategies that can solve conundrums.
Class participation is considered as a requirement when it comes to this. Understanding the topics being discussed is the responsibility of the student and he or she needs to ask questions when necessary. A graduate student is expected to be an independent thinker who will remain proactive in his education.
The thing about a masters in education is that people should try their best to obtain their working background while they are in the midst of completing a course. When you engage in a graduate program, you will learn a whole lot of things that will do you good if you can apply them in your professional life. Concepts will then be easier to understand because a student will be able to test out a new concept immediately after being taught.
When it comes to a masters degree in education, this is the type of degree that you can complete with the help of the Internet. When it comes to such courses, several accredited schools offer students the chance to take classes from home. What you have here is an alternative that will work for working professionals who are intent on pursuing a career while keeping their current jobs.
Upon graduation, those who are able to complete a masters in education program will have tons of opportunities waiting for them. It is in America where the educational services industry is one of the top ranking industries there are today. For those who are able to complete a masters in education program, there are a lot of great opportunities awaiting them.
There are individuals who are reluctant to pursue a masters in education simply because of ignorance of what the degree entails. What you have here are some of the things that you can expect from such a program although variations still apply. Similarly, what a student gains from a masters of education will also differ significantly from what others do.
When in need of reliable info about online masters degree in education as well as about master in education, feel free to hit the link.
Friday, February 3, 2012
How To Get the Best Online MBA Programs
Almost all students who really want to pursue a degree in MBA will find it difficult to choose the best online MBA programs. In fact, even though you have wanted to pursue an MBA years before, not being able to consider all your options is but a foolish move. It is necessary that your decision is a well-considered one, hence you should get all the information that you need for all the available options.
Although students spend a lot of time and effort distinguishing themselves from other MBA candidates, there is far more "distinguishing" that needs to be done than what most people realize. There are plenty of MBA institutions that students can endlessly choose from. MBA programs are also offered in a lot of distance-learning institutions and universities.
MBA institutions can be identified through a variety of features that make them unique. As online institutions offer varying features, advantages and benefits, it is essential to also consider these when making the final decision. Picking out the best online MBA programs from the mediocre ones will be essential in this process.
Leading business schools provide learning modules concerning business management and work on case studies under the different aspects of management. Management-related courses can also be the main focus of certain MBA schools, providing fewer courses in other fields of business. Foundational courses are the most important modules that should be present in the program.
You have to be familiar as to how the institution carries on with the process of teaching, since online programs will deal with a great deal of communication and technology. To provide a good flow of teaching, online institutions simulate a learning environment in a virtual setting. Prior to formal classes, most of the best online MBA schools also provide tutorial sessions to their students so that they will feel more at ease with online studying, once the classes begin.
Accreditation of an MBA program is also important and this can be an indication that the program is one of the best around. Pursuit of academic excellence can be expected from a school that has received accreditation. In the real world, the preparation provided by the institution will prove to be very essential.
The number of things that one should take into account when finding the most suitable online MBA school is wide-ranging. Some of these factors will include the overall rank of the university, the cost of admission, and job placement opportunities. However, it is important to know that the best online MBA schools may not be the same for everyone.
The only way to be able to gain valuable information is by dong research. The school's website can be a good start for your researching, as well as talking with students and alumni of the school. Some schools conduct MBA student fairs and even run online student forums and you can take advantage of these good sources of information.
Pitting few online MBA schools against each other can also help you decide which will come out as the best option. In order to produce an effective ranking, you should rank them according to how they fit your needs. Although you can have a guide from the rankings made by other institutions, you should only keep these as a reference.
The ability to see all your options and make a wise decision from them is an expected skill from MBA graduates. Since it is a major choice, selecting the online MBA courses will make up a big part on the whole picture. Although it may be a difficult task to do, it will definitely be a decision that will reap a beneficial outcome.
If you want some trusted information about best mba programs, do not hesitate to hit the link.
Although students spend a lot of time and effort distinguishing themselves from other MBA candidates, there is far more "distinguishing" that needs to be done than what most people realize. There are plenty of MBA institutions that students can endlessly choose from. MBA programs are also offered in a lot of distance-learning institutions and universities.
MBA institutions can be identified through a variety of features that make them unique. As online institutions offer varying features, advantages and benefits, it is essential to also consider these when making the final decision. Picking out the best online MBA programs from the mediocre ones will be essential in this process.
Leading business schools provide learning modules concerning business management and work on case studies under the different aspects of management. Management-related courses can also be the main focus of certain MBA schools, providing fewer courses in other fields of business. Foundational courses are the most important modules that should be present in the program.
You have to be familiar as to how the institution carries on with the process of teaching, since online programs will deal with a great deal of communication and technology. To provide a good flow of teaching, online institutions simulate a learning environment in a virtual setting. Prior to formal classes, most of the best online MBA schools also provide tutorial sessions to their students so that they will feel more at ease with online studying, once the classes begin.
Accreditation of an MBA program is also important and this can be an indication that the program is one of the best around. Pursuit of academic excellence can be expected from a school that has received accreditation. In the real world, the preparation provided by the institution will prove to be very essential.
The number of things that one should take into account when finding the most suitable online MBA school is wide-ranging. Some of these factors will include the overall rank of the university, the cost of admission, and job placement opportunities. However, it is important to know that the best online MBA schools may not be the same for everyone.
The only way to be able to gain valuable information is by dong research. The school's website can be a good start for your researching, as well as talking with students and alumni of the school. Some schools conduct MBA student fairs and even run online student forums and you can take advantage of these good sources of information.
Pitting few online MBA schools against each other can also help you decide which will come out as the best option. In order to produce an effective ranking, you should rank them according to how they fit your needs. Although you can have a guide from the rankings made by other institutions, you should only keep these as a reference.
The ability to see all your options and make a wise decision from them is an expected skill from MBA graduates. Since it is a major choice, selecting the online MBA courses will make up a big part on the whole picture. Although it may be a difficult task to do, it will definitely be a decision that will reap a beneficial outcome.
If you want some trusted information about best mba programs, do not hesitate to hit the link.
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